Alexander Whitley was nominated this year for the prestigious Times Breakthrough Artist Award; South Bank Sky Arts Awards 2014. Described by The Observer’s dance critic as, ‘A choreographer of quiet distinction,’ Alexander is one of the UK’s most exciting young choreographers.
Alexander’s Royal Opera House debut programme was Pick of the Week in Time Out, The Metro and The Sunday Times. Other coverage included: The Economists’ Intelligent Life Magazine, WIRED Magazine, The Guardian, The Times, The Evening Standard, The Financial Times, The Dancing Times, Dance Europe, The Stage, Dance Tabs, London Dance and The Telegraph. My campaign was worth over £200,000 in AVE
“There is a buzz around 33-year-old Alexander Whitley” THE TELEGRAPH
“Whitley, the 33-year-old dancer-turned- choreographer whom everyone in the dance world is putting their money on right now ... he might just be the next Wayne McGregor.” THE EVENING STANDARD
"See what could be the next big thing" TIME OUT
“Dancer turned one-to-watch choreographer Alexander Whitley” THE METRO
“Choreographer as phenomenologist “ THE ECONOMIST (INTELLIGENT LIFE MAGAZINE)
The Measures Taken
The Measures Taken by Alexander Whitley was commissioned by The Royal Opera House. The sell-out production marked the launch of Alexander Whitley Dance Company and went on to tour the UK and India.
"Choreographs the perfect ballet partner out of light" WIRED
“This is crowd-pleasing stuff, but it is also a reflection of Whitley’s inventive mind” THE TELEGRAPH
“Whitley’s work was distinguished by its dazzling use of lasers” THE FINANCIAL TIMES
“An ideal experimental playground for these gifted dancers to cut their teeth in the digital dance arena”
“Scene-by-scene it's extraordinary” THE GUARDIAN
Prior to the theatre’s opening in May 2013 I had secured over 100 articles across in numerous stories appearing in: The Evening Standard, The Guardian, The Times, The Huffington Post, The Sunday Times, The Independent, The Daily Mail, Tatler, Time Out, The Telegraph, The Stage, Whats On Stage, Playbill, The Lady, Spears and Arts Professional to name a few. Broadcast slots secured included several slots on BBC London News, BBC Radio London, Daybreak and Loose Women. I also set up creative partnerships with The Hospital Club, Quintessentially and several other corporate sponsors.
I placed seven successive features in The Evening Standard and Park Theatre’s Artistic Director was named in The Evening Standard’s list of Influentials - shortlisted for The Hospital Club’s 100. My campaign took the Park Theatre from unknown project to its present status as one of London’s hottest venues.
“A spanking new five-star neighbourhood theatre” THE INDEPENDENT
“A stunning £2.5 million playhouse” THE GUARDIAN
“A first-rate new theatre in north London” DAILY TELEGRAPH
“This smart new Finsbury Park venue” EVENING STANDARD
“North London is lucky to have such a venue” DAILY MAIL
“This is a cool urban space with bold aspirations.” THE STAGE
“A fine start for Jez Bond’s... It could Fly.” THE TIMES
Yellow Face by David Henry Hwang made its European premiere at Park theatre. The sell-out production, starring Gemma Chan, was the inaugural production in Park 90, the venue’s 90 seater space. It ran for five weeks before transferring to The National Theatre for its run in 2014.
★★★★ “Yellow Face gave me the best evening I’ve had in a studio theatre in a long time.”
★★★★ “Yellow Face is a thesis of a play unafraid of complexities and contradictions.”
★★★★ “Its British premiere is a theatrical coup. Recommended”
★★★★ “Alex Sims’s enjoyably slick british premiere” THE GUARDIAN
★★★★ “Yellow Face is certainly dripping in class”THE STAGE
Product starring Olivia Poulet (Edinburgh Festival)
The Times (Front Cover and full page interview with the Arts Editor); The Independent (Picks of the festival and My Cultural Diary); The Guardian (Picks of the festival and My Edinburgh Highlights) and The Scotsman. It was reviewed in The Times, The Telegraph, Time Out, Whatsonstage, The List, Exeunt, Broadway Baby and British Theatre Guide among others. Broadcast coverage for Product included: BBC Scotland’s The Culture Studio and BBC 2s Edinburgh Nights.
★★★★ “Whatever you’re selling, I’m sold” THE TIMES
★★★★ “Funny, cutting and brilliantly performed” TIMEOUT
★★★★ “A punchy satire on both pop culture and Western attitudes to Islam” WHAT’S ON STAGE
★★★★★ “Product is an engrossing way to spend an hour” BRITISH THEATRE GUIDE
★★★★ “Carrie Bradshaw with a gun” EXEUNT
★★★★ “Olivia Poulet gives a remarkable performance” BROADWAY BABY
★★★★ "Ravenhill’s cerebral analysis is an emotive provocation" THE LIST